"You know, slow fashion is like a glass of wine after a long day: satisfying, slowing you down, and reminding you that life isn’t a race."
Fast fashion: a hot trend or a cold reality?
Closets bursting with acrylic sweaters and dresses worn “just once” — this is the result of the trend chase. It creates a surface-level illusion of style but often leads to environmental and ethical issues.
Think about it 🫢 Around 92 million tons of textile waste is discarded every year.
According to the United Nations Environment Programme (UNEP), around 92 million tons of textile waste are generated annually. That’s the equivalent of a garbage truck full of clothes dumped or burned every second.
Slow Fashion: how to slow down with intention
Slow fashion is about enjoying quality, not racing toward quantity. It’s about deliberate decisions and a more thoughtful attitude toward what you wear.
One great example is the brand Stella McCartney. They create fashion that puts ecological responsibility and animal welfare first — offering stylish collections without using fur, leather, or any animal-based materials.
Among Ukrainian brands, a great example is Ksenia Schnaider. Their innovative approach to using recycled materials and creating denim pieces from leftover fabrics not only reduces environmental impact but transforms clothing into true fashion artifacts.
We at Penko also choose the path of slow fashion. Our designs are about timeless relevance and quality that stands the test of time.
For example, our leather tops and corsets are handmade by a single artisan, who puts precision and skill into each piece. These aren’t mass-produced items — they’re crafted with care.
And of course, we care about comfort. Our clothing is made not just for special occasions but to fit effortlessly into your everyday wardrobe.
Buy less, but better
How many times have you actually worn that “trendy” item you bought on impulse?
Maybe it’s time to rethink your shopping habits and choose clothes that will truly last?
Shopping tips
-
1. Ask yourself before buying:
- Do I have something to wear it with?
- Do I really love this piece or is it just trendy or a good deal?
- Would I buy it without a discount?
- Will this make my wardrobe more functional?
- Will I still wear this next year?
-
2. Choose quality fabrics:
We’ve all heard that natural fibers are better than synthetics. But is that always true?
Synthetics often last longer — especially in athletic or stretchwear. Our mesh dresses are made of mesh for a reason: it holds shape, dries fast, and stays strong.
Natural fabrics feel great but ultra-thin cotton or cheap denim wear out quickly. Two T-shirts with 100% cotton can wear completely differently depending on thickness. So the secret is in balance — not just the fabric type.
Influencers on the side of slow fashion
If you're looking for inspiration, check out Jeanne Damas and Emma Watson. They show that slow fashion can be just as stylish.
Jeanne Damas* – a French style icon and founder of Rouje, a brand built on timeless staples.
She promotes the idea that lasting, well-made pieces are better than fast trends. Her style is minimalist, versatile, and proves you don’t need excess to look chic.*
Emma Watson* – not only an actress but a known advocate for sustainability and women’s rights.
She supports slow fashion brands and is an ambassador for Good On You, a platform rating fashion’s impact. On red carpets, she regularly chooses ethical and sustainable fashion designers.*
Change begins small
Slow fashion isn’t about radical changes — it’s about mindful evolution.
If your closet holds things you haven’t worn in ages — let them go. Extra clothes take up mental and emotional space, not just physical.
Instead of impulse shopping and trend-chasing, try focusing more on what you already own. Buy less, but better — so that each purchase brings real joy.
Fewer things, better quality — that’s the true heart of slow fashion.
🌿 Inspired by slow fashion? Explore our collection crafted with intention and timeless style.
