As the iconic fashion phrase goes: “There’s always a fashion week happening somewhere.” The same goes for sales. They used to align with holidays and end-of-season clearances—now the sale itself becomes a celebration.
Garage, Archive, Season, Sample Sale – these are just a few of the many types of sales happening today. Let me walk you through what these magical foreign words mean—and secretly tell you where to find the best deals.
Season Sale
The classic seasonal sale. These usually feature moderate discounts, follow a predictable calendar, and show up at the end of each fashion season.
Clearance Sale
This is where the juiciest deals live. These sales are meant to completely clear out older inventory, so discounts are steep. The downside? What’s left might not be the best pieces—but dig deep and you might uncover a gem.
Garage Sale
Garage sales originated in mid-20th-century America. After WWII, families finally had the freedom to buy anything they wanted, which led to clutter. To declutter, people would open their garages and sell unused goods to neighbors—hence the name.
Today, garage-style sales are held by more than just neighbors. Small boutiques and makers often host these charming, intimate events with a homey, friendly vibe.
Pop-Up Sale
This clever sale is meant to be hunted down. Brands launch them for a limited time and in unexpected locations. The goal is to create a concept and vibe that makes people want to visit—and snap some pics.
Sample Sale
One of the most exciting types of sales—but mainly for those who wear size S or smaller. That’s because fashion samples are made for photoshoots and runway shows in those sizes. Many exist in only one copy.
Private Sale
This one’s all about luxury. Private sales are invitation-only events, curated to feel exclusive. They’re less about discounts and more about the experience—think guest speakers, prosecco, and beautiful setups.
Archive Sale
Here you’ll find the brand’s past treasures—items that will never be made again. Maybe it’s something from last season, or maybe it’s a legendary piece from years ago. Don’t miss out!
During an archive sale, a brand opens its backstage history. That’s exactly what Penko is about to do. An Archive Sale is coming soon, with up to 50% off past collections that will never be repeated. My top picks? The off-shoulder bodysuit and those femme fatale trousers. With this sale, Penko says a stylish “goodbye” to the past—and steps into a new era.
